AAAI - You Helped Us make This Ad.

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FOOD FOR THOUGHT FROM ALL THE WASTE FOOD.​

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The Advertising Agencies Association of India wanted us to create a campaign that will encourage young creatives to send in solutions to ‘Stop Food Wastage’. We decided to pinch the conscience of our audience and show them that the problem begins closer to home. The entire ad was made using the food waste we collected from the waste bins of leading advertising agencies. Every ad addressed the agency heads directly and the headline was created in the iconic font of that respective agency.